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Our approach
More and more entrepreneurs are stepping up, bringing circular business ideas to life. It’s an exciting time. The transition is happening. And you’re right at the forefront.
But let’s be honest—building a circular business isn’t always easy.
You’re pioneering something new. The standards aren’t fully in place yet. Supply chains still lean linear. And financiers? They often don’t get it. Even with a solid business case, getting funding can feel like hitting a brick wall.
We hear it all the time: “We talked to every financier we could find, but all we got were ‘no’s.”
Here’s the thing: It’s not you. It’s the system.
Circular business models work differently—cash flows, risk assessments, and value creation don’t fit neatly into traditional frameworks. Investors often analyze them through a linear lens, missing the bigger opportunity.
But that’s changing. And we’re here to speed it up.
Since 2014, we’ve worked with entrepreneurs across industries—bikes, artificial flowers, elevators, even entire buildings. The challenges? Surprisingly similar. And so are the solutions.
That’s why we developed the tools – financial models, contracts and educational content – to help businesses like yours build and scale circular business models, and make circularity the new normal.
And the best part? You don’t have to figure it out alone!
↓ Let’s get started.

Our services
Get started with open-source tools: template contracts, pitch decks, and white papers. Learn how to structure your circular value chain. The knowledge you need, ready to go.
Join a hands-on cohort (max. 10 participants) where we guide you through setting up a circular proposition and value chain. Practical, interactive, and built for action.
Work 1:1 with the CiSe team to develop a strong, investable circular business model tailored to your product. We’ll help you make it happen.
Our ecosystem
“ The CiSe framework was created with a lot of creativity and perseverance. Now it is a matter of applying it in the chains among PaaS entrepreneurs. We expect this will increase the fundability of these ventures ”

Danka Oosterhof
Senior Strategic Advisor Circular Economy, Municipality of Amsterdam
“ Where individual PaaS financing requests are often risky, the CiSe platform provides spread to a complete project with multiple PaaS financings. Cash flow and contracts are prepared and set up in a controlled way. ”

Rob van Willigen
Sustainability Product-as-a-Service Expert, ABN AMRO
“ Collaboration is essential for circular innovation, and we look forward to collaborating with CiSe to enable circular value chains in Amsterdam. ”

Guy Vincent
Program Lead Amsterdam Circular, AMS Institute
Your next step
← Wondering what’s next for your circular service model? Find out where you stand—and what steps will get you moving. It’s free!
CiSe Network
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